::: Strategic Marketing Plans :::


		What We Do Strategic Marketing Plans The most critical portion of any marketing effort is the plan. Heartland Marketing Group puts its experience and knowledge to work for you while developing a strategic marketing plan which addresses your company's objectives and creates a clear map of how to achieve those goals through: Market research Target market identification Branding Support materials Visual Identity Beyond a logo, visual identity is carried out on all stationery, envelopes, signs, and marketing materials. An appropriate and cohesive visual presence conveys professionalism and promotes top-of-mind awareness among your customers and prospects. Meetings & Events Heartland Marketing Group can help your company plan a meeting or event. We have arranged facilities for over 100 meetings this year alone! This includes finding the perfect location, arranging for the needed equipment and seating arrangements and work with a caterer if needed. For successful events, HMG will get the word out about your event with direct mail, newspaper advertising, radio and more! Check out our photo page. Media Relations Press releases are just the beginning of a successful media campaign. Heartland Marketing Group can help your event or announcement have the biggest impact by making media pitch calls, interview facilitation, newspaper and radio ad creation and media buys. We can also train you and your employees to be prepared for media interviews. Website Design & Maintenance A professional image on the world wide web is an essential part of marketing your business. Heartland Marketing Group can design a unique website for your business, plus host and update your site. Issue Advocacy & Public Policy Understanding how the government affects your business, as well as your customers will keep you ahead of your competition. Heartland Marketing Group can help you unravel the tangle of regulations that impact your company with monthly consultation or seminars and workshops. Barb Determan, president of HMG, has extensive experience preparing testimony. If that is something you need help with, please contact us. Database Creation & Management Getting your message to the right audience is very important. HMG can build a list specifically for your needs, manage a list you already have or we have several sources to rent lists. Seminars & Workshops Heartland Marketing Group can help your company grow its professionalism by leading a workshop or seminar on many topics. Call Heartland Marketing Group if you have an upcoming event. Sales & Communications Tools In almost every case, a strategic marketing plan or branding project will include the use of collateral materials. These elements can be printed pieces, presentation materials or package design. Heartland Marketing Group can design from concept to completion collateral pieces for your company. Brochures Newsletters Catalogs Signs, posters and flyers Direct mail pieces Audio/visual materials PowerPoint presentations Trade show materials Presentation training